Flyling Media Inc.
Mar 18, 2024
The successful launch of FILA's spring athleisure campaign was made possible by the meticulous planning and excellent execution of post-production supervisor, Angelin Song. He injected a unique artistic flavor and profound connotation into the advertisement with the core concept of 'walk in the light and be in a rich mood', which became the key to promoting the entire advertisement. The advertisement's core concept of 'walk in the light' is infused with unique artistic flavor and profound connotation, making it a key element in the promotion of the entire advertisement.
As a sports brand with a rich 100-year history, FILA has always stayed true to its roots and is dedicated to offering consumers top-quality sports equipment and a distinctive brand experience. The advertisement effectively captured consumers' attention with its innovative visual performance and infectious emotional communication. It featured bright pink suits, comfortable gallery shapes, and textured fabrics, as well as a luxurious and elegant sports style, all while highlighting Song's professionalism and rich experience in post-production.
As the post-production supervisor, Song paid close attention to conceptualizing the commercial's plot and controlling its rhythm. Under his guidance, the post-production team flexibly utilized various editing techniques and methods, such as face-to-face movement, combined with a variety of visual elements and sound design, to create an immersive experience for the audience. In this scenario, the audience can experience the fresh air, listen to the singing of the crows, and feel the warmth of the sun. This immersive experience not only delights the viewer while enjoying the advertisement but also subconsciously highlights the unique charm and intrinsic value of FILA's products, leaving the viewer with a deep impression and a positive emotional inclination.
Song led the post-production team and laid a solid foundation for the success of FILA's campaign. With his keen fashion insight and unique aesthetic point of view, he made careful adjustments to the advertisement's hat-cutting methods, face movement, and color matching, presenting a wonderful visual feast for the audience. We believe that Angelin Song will continue to shine in the field of post-production and bring us remarkable works in the future.