Producer Litong Cao leads the new trend of web series

In the rapidly developing web drama market, producer Litong Cao has successfully created several highly acclaimed web series, earning high praise both within and outside the industry thanks to her exceptional organizational skills and keen market insights. From the initial development of projects to their final promotion and distribution, Litong Cao has been involved in every aspect and meticulously planned to ensure that each work is accurately positioned in the market and wins the audience's favor.

Recently, Litong Cao has participated in the planning of web dramas such as "Master" and the "Wonder Museum" series, which have been trending on platforms like Bilibili, Mango TV, and Sohu Video, receiving significant attention and positive reviews. As a producer, Litong Cao plays a crucial role in the production of web dramas, overseeing and managing the entire production process. From project planning and funding acquisition to shooting arrangements, post-production supervision, and finally, promotional and distribution efforts, she is hands-on to ensure that each stage operates efficiently and orderly. Additionally, she coordinates cooperation between various departments to ensure that projects are completed on time and to high standards. Litong Cao also actively maintains close communication with platforms, investors, and creative teams to ensure that the quality and market positioning of the series align perfectly with audience and market expectations.

When discussing the broadcasting platforms, Litong Cao stated, "Each platform has its unique charm and advantages. Bilibili attracts a large number of young users with its rich original content and active community culture, providing us with a broad space for showcasing; the airing of the 'Wonder Museum' series on Mango TV highlights the platform's efforts in content diversification and innovative interaction; while Sohu Video, as a pioneer in China's online video industry, offers solid support for our works with its high-quality content and extensive user base."

Under Litong Cao's careful planning, "Master" and the "Wonder Museum" series not only have distinct content but also achieve innovation and breakthroughs in themes. "Master" tells the story of a top graduate from a police academy, Xiao Wang, and his journey in a drug enforcement unit, showcasing the battle between justice and evil, as well as the deep emotional bonds between mentor and mentee. On the other hand, "Wonder Museum," with its unique fantastical setting and surprising plot twists, provides viewers with a visual and emotional feast.

Among her many works, Litong Cao particularly noted the profound impact of "Master" on her. "Not only is 'Master' a thrilling drug enforcement drama, but it is also a deep work about growth, responsibility, and sacrifice. It revealed both the brilliance and darkness of human nature to me and strengthened my belief in producing quality web dramas," she said. Looking ahead, Litong Cao intends to continue collaborating with outstanding creative teams to bring more high-quality, in-depth web series to the audience.

With the continuous development of the web drama market and the increasingly diverse demands of viewers, Litong Cao and her team are dedicating themselves with greater enthusiasm and professionalism to the creation of new works. It is believed that in the near future, they will deliver even more refreshing and outstanding pieces, injecting new vitality and possibilities into the Chinese web drama market.